Kemistry creates Vue cinema trailer

Kemistry has created a branded, 40-second cinema trailer for Vue Entertainment, the renamed Warner Village Cinemas (DW 18 December 2003). Kemistry creative director Graham McCallum says the work is inspired by the company’s strap line Enjoy the Vue. It centres on the idea ‘that a cinema can act as a window to another world’. The work launches across Britain from 9 February.