Kemistry has created a branded, 40-second cinema trailer for Vue Entertainment, the renamed Warner Village Cinemas (DW 18 December 2003). Kemistry creative director Graham McCallum says the work is inspired by the company’s strap line Enjoy the Vue. It centres on the idea ‘that a cinema can act as a window to another world’. The work launches across Britain from 9 February.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.