A profit-building prescription
Boots The Chemists has unveiled the highest profile display so far in its much-needed – and closely watched – retail regeneration programme.
The company is strategically opening new stores earlier in the year, in order to maximise the spending peak in the run up to Christmas. ‘We try to do this as early as possible, as the end of year is profit and loss negative,’ says Vashista. Stores in Coventry and Altrincham open this month and there are plans to modernise outlets in Newcastle and Meadowhall shopping centre in Sheffield.
Boots is scheduled to release its preliminary results on 19 May; look out for feedback on the ‘look and feel’ facelift from Baker at this time.
Design at Boots
2002: Jon Turner appointed as creative director to replace John McConnell
2003: Turner begins to build ‘creative hub’ of advertising and design groups centred on Mother ad agency
Jan 2004: DW reports plans to close in-house Design Services Unit
Summer 2004: in-house team is transferred and integrated into Nottingham design group Jupiter Design
October: ‘creative hub’ work is showcased at High Street Kensington store in London
February 2005: No 7 redesigned by Priestman Goode
March: company issues profits warning
April: second profits warning issued
April: Sedley Place, Oxford Street store opens presenting ‘best of’ design elements created so far
Groups working on design of Sedley Place and Boots packaging
Checkland Kindleysides, Davies Hall, Dew Gibbons, Household, LAPD, Lippa Pearce, Saturday, Virgile & Stone, Jupiter Design
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