Image change for Prudential

Prudential plc, the retail financial products and services provider, is to “refresh” its logo to reflect the increasing amount of e-commerce work it does.

“We need to ensure that our electronic brand is as well defined as the one in print,” says a spokeswoman. Bamber Forsyth has been appointed to carry out the work.

Start the discussionStart the discussion
  • Post a comment

Latest articles