Taking a lead from the Millennium Dome, no exhibition these days is simply an exhibition. It is an experience. Thus high street chemist chain Boots has launched the Boots Living with Asthma Experience, developed by Bang Creative.
Sounding like a clinic where asthma attacks are induced so that we all experience them, it is actually a roadshow to help parents understand their children’s asthma, and how to avoid attacks.
The roadshow will visit major shopping centres around the country.