‘Enterprise IG was asked by natural gas company BG, to create a brand from scratch that would revolutionise the way people use gas in the future. The result was Iqara, a natural gas company providing gas filling stations and a home fill service. The Iqara filling stations integrate themselves in the landscape and complement the natural environment. From the shape and form of the gas pumps, the design appears to be organic and natural. Multiple images reflect the idea of community while the use of cream colour makes the brand presence softer and more human.’
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.