‘Enterprise IG was asked by natural gas company BG, to create a brand from scratch that would revolutionise the way people use gas in the future. The result was Iqara, a natural gas company providing gas filling stations and a home fill service. The Iqara filling stations integrate themselves in the landscape and complement the natural environment. From the shape and form of the gas pumps, the design appears to be organic and natural. Multiple images reflect the idea of community while the use of cream colour makes the brand presence softer and more human.’
We talk to the multi-faceted designer about leaving Poke after 18 years, his future projects and the race to recreate the hamburger.
Faced with less students studying creative subjects at A Level and undergraduate tuition fees on the rise, D&AD senior foundation manager Hilary Chittenden is calling on the design industry to
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the