BGA switches on Solo brand

Basten Greenhill Andrews has researched and designed Solo, a new secure debit card payment brand for Switch Card Services.

BGA marketing director Tim Greenhill says Switch, owned by a number of banks, has been a single product organisation.

As only random checks are carried out on Switch trans-actions, Switch Card Services wanted another brand for account holders such as students whose transactions will always be cleared at the point of sale.

BGA has aimed to design a card symbol which has both Switch cues but is also sufficiently different from Switch. The consultancy is now working on the branding hierarchy within Switch Card Services.