The London Transport Museum this week launches a revamped range of T-shirts and mugs, designed in-house. In a move away from the reliance on the standard use of the Transport for London logo, the products feature reverse silhouette formats of various transport-related images, including the Docklands Light Railway, the Underground and streets. A spokeswoman says the designs represent a conscious effort to move away from the ‘anorak’ feel of London Transport Museum merchandise to a ‘trendier’ image. The T-shirts are available from 12 March.
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Bold colours and a new typeface replace the previous branding’s more traditional, muted style.