Carter-Ruck leads identity trend

Law practice Peter Carter-Ruck and Partners has introduced a new corporate identity created by London consultancy DW Design.

The identity has been applied to stationery and leaflets reflecting areas of law the practice specialises in, including publishing, the Internet and literary trusts.

The client has become one of the UK’s best known law firms, thanks to its involvement in high profile media cases.

Companies in the legal profession are increasingly reviewing and changing their branding as the sector realises the benefits of effective design.