D&AD builds Enterprise Insight

Advertising and design organisation D&AD is launching a competition inviting young designers to create an identity for a start-up initiative, Enterprise Insight.

The competition is a partnership between the scheme, D&AD and Landor Associates, and calls for designers aged 25 and under to design a logo and launch a poster for the Enterprise initiative.

The winner will receive national exposure of his or her work, £1000, D&AD New Blood membership and a presence at www.dandad.org.

The scheme launches at D&AD Congress on 28 June and seeks to encourage young people in the UK to harness their creativity to become entrepreneurs. It is funded by the Department of Trade and Industry and backed by British Chambers of Commerce and the Confederation of British Industry.

D&AD chief executive Michael Hockney says the competition provides an ‘interesting opportunity’ for D&AD to emphasise the third part of its mission: for excellence, for education, for enterprise.

‘If you asked people what they remembered about D&AD, they’d say the Yellow Pencil, the annual and the awards ceremony. They would be less likely to know about our work in education and with the business community,’ he asserts.

In tandem with the competition, D&AD is looking to extend its reach to a younger audience by inviting students and teachers from secondary schools within the M25 to attend the Congress.

‘We have about 70 universities and colleges in membership, but we realise there’s a pipeline that feeds tertiary education,’ says Hockney.

D&AD Congress launches at London’s Billingsgate Market on 13 May.