TGV Design & Marketing has designed some very jolly hockey stick labelling for Gunn & Moore. The staid, traditional appearance of the hockey sticks has been dropped in favour of a holographic base overprinted with a graduated screen tint. TGV also tweaked the brand identity in line with the new graphics. The new sticks went into stores this month and Gunn & Moore says the new labelling is already having a ‘tremendous’ impact on sales.
The Attik Design claims to be growing up with the launch of its third book, (noise) 3, this week. The book features ‘a kaleidoscopic collaboration of images illustrating a commitment to exploring new frontiers’, says a spokesman. ‘We have lost our underground image without selling out,’ says Tim Watson, director at The Attik’s London office. ‘We are getting sophisticated, using new materials and designers.’
CM Design Consultants has revamped AJ Ramsey’s bar in Edinburgh, dropping its traditional dark timber and brass look for a brightly coloured continental bar and bistro style. The bar, which has been renamed Baroque, uses organic-shaped knotted native timber for the drinks shelves and bar top. The bar has been sculpted from white concrete with inlaid mosaic, mirror and glass beads. Ornate hand-tooled copper work appears on the doors and bar gantry. CM Design Consultants director Mark Brunjes says the group has been approached twice on the strength of the new interior designs.