London group M&K Design has a regular slot in The Sun, courtesy of its packaging work with DIY store B&Q.
First up, in February, was an article and photograph on page 21 around B&Q’s own-brand, M&K-designed Halogen light bulb. Thanks to a prankster at the factory, the words ‘MR16 light bulb’ were substituted for the easy-to-confuse ‘fish lips’ and the boxes lay on shelves unnoticed for weeks.
Last week, also on page 21, a tin of M&K-designed quick dry varnish was discovered by a Sun reader to contain spaghetti in tomato sauce – not suitable for her antique pine table. ‘B&Q don’t even sell spaghetti’, said the ‘brave’ reader. A case of packaging doing exactly what it doesn’t say on the tin.