Push Design gives Beckham show urban feel

Push Design has created a new showroom for the David Beckham Academy in London’s Greenwich, which highlights footballer David Beckham’s career and his long-standing relationship with the sports brand Adidas.

The 100m2 space features Adidas- and David Beckham-branded multimedia and interactive product displays, which are updated as new products are launched. The academy opened last year.

Aimed at children aged five to 15, the space features urban elements, emphasising the fact that football is played in the streets as well as stadiums.

‘It’s very raw and quite stylised – a moody, dark, urban chill-out space,’ says Push Design creative director Luke Carrington.