Jasper Jacob Associates has created design concepts to turn an archive of typographical machinery and products into a public exhibition space in London, which will be unveiled this week.
The long-awaited Type Museum is unveiling the consultancy’s plans, as well as a masterplan by Marks Barfield Architects, on 11 February alongside a campaign to raise funds to get the project off the ground.
An identity for the fledgling museum has been designed specifically for the launch of the fundraising initiative by Japanese designer, Eiichi Kono.
Jasper Jacob Associates has created concepts to convert the ground floor of the buildings in Stockwell into a space exhibiting, among other things, type machinery and equipment, such as punchcutters, letter patterns and moulds.
The material will be taken from the museum’s vast archives, which are in storage. ‘We have lettering in every language, including nine different Indian alphabets,’ says director Piers Rodgers.
Jasper Jacob Associates was appointed to the project in the middle of last year, says Rodgers. Promotional graphic design work for the launch of the project is designed by Etal Design.com designer Phil Cleaver and museum founder Susan Shaw.
The Type Museum Trust was founded ten years ago to preserve key elements of the UK’s typographical heritage.