Pentagram partner Lorenzo Apicella has created interior design concepts for Boots the Chemists’ Pure Beauty outlets, the first of which opens in London’s Covent Garden in September.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
As part of our series looking at jobs in design studios, we speak to David Sheldon-Hicks, co-founder of Territory, about storytelling through visual effects, moving into real life car
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.
