Smith & Milton redesigns Night and Day Nurse

Smith & Milton has created new packaging for SmithKline Beecham’s Night and Day Nurse brands, bringing them together under a unified brand image.

The range aims to reflect a balance between medicinal properties and more emotive ‘nursing’ qualities.

Greater prominence has been given to the existing cross symbol, which is given a soft glow to suggest caring qualities. Green and blue have been used to distinguish between variants.

The new packaging will be available in stores this week.