In-house team rectifies JBCP’s ‘clunky’ look

John Brown Citrus Publishing is rebranding this week as John Brown with a corporate identity designed by its in-house creative team, led by creative director Chris Parker.

According to John Brown chief executive Andrew Hirsch, the intention of the exercise has been to develop a more cohesive identity that will be applied across the different strands of the business, including John Brown Junior. The in-house team first began working on the project three months ago.

The overhauled brand identity features a warmer colour palette, Galliard font and a more ‘clean, simple’ design, according to Hirsch. It will be used alongside photography and illustrations to create a more contemporary-looking identity overall. ‘The previous corporate look didn’t quite fit, it was too clunky,’ adds Hirsch.

In 2002, John Brown Publishing merged with Citrus Publishing to become John Brown Citrus Publishing. It acquired Act-Two, the specialist children’s content provider, in 2004 and Code London, a catalogue creator, this year.

Time Warner Book Group recently rebranded as Little, Brown Book Group with an identity design by Unreal (DW 10 August).