Seymourpowell co-founder Richard Seymour is warning that an increasing level of specialisation is splitting design into two different professions. He suggests that a polarisation will lead to more generalist solution providers – what he calls ‘polymath interpolators’ – on the one hand, and specialist executors on the other.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.