Astrid Stavro joins Pentagram London as new partner

Stavro, who is creative director at Spain-based studio Atlas, is the second woman to be made a partner at Pentagram’s London office, alongside Marina Willer.

Astrid Stavro, creative director at graphic design studio Atlas, has joined Pentagram as a partner, marking the second women to be promoted to the position at the consultancy’s London office.

Stavro, who says she feels “humbled” to become one of 12 partners, is a graphic designer by trade, having studied graphic design at Central Saint Martins (CSM) College of Art and Design, and the Royal College of Art (RCA). Her previous projects include brand identities, books, magazines, exhibitions, way-finding systems and packaging design. An Italian designer, she has been based in Mallorca, Spain while heading up Atlas, and now moves to the UK for her new position.

Jijibaba branding, by Astrid Stavro

Former clients include art and design book publisher Phaidon, footwear brand Camper, Jasper Morrison and Jaime Hayon’s fashion brand Jijibaba, The National Portrait Gallery, Elephant magazine and the Barcelona Design Museum.

Alongside being a creative director, she is a visiting lecturer at the School of Visual Communication, part of the RCA. Stavro is also a member of the Alliance Graphique International (AGI) design association.

Stavro says that joining Pentagram will be a “big change” but will also allow her to continue her work.

“There are physical differences such as the location, size of my team and the fact that I have more partners,” she says. “One of the things that excites me is the unique culture of Pentagram, the shared experience and knowledge of the partners past and present.”

Barcelona Design Museum branding, by Astrid Stavro

With the addition of Stavro, Pentagram now has 12 partners in London, and 23 overall across its four offices in London, New York, Austin and Berlin.

Current Pentagram partner, Angus Hyland, says: “Astrid’s work pushes the boundaries of our discipline, creating meaningful and enduring design solutions with real purpose and value.”

Marina Willer, fellow London Pentagram partner, adds: “I am delighted that Astrid will be joining us at Pentagram, her work is beautiful and incredibly thought-provoking.”

All partners at Pentagram are also creative directors, leading on design and advertising projects.

Elephant magazine design, by Astrid Stavro

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