Alembic Design Consultants has developed a visual identity for the Kosovo Youth Education Project, a charity that brings together young people from the three communities of the country.
The charity organises summer schools and other cultural and educational events in Pristina and Kosovo.
Alembic was tasked with creating an identity that would engage orphaned children aged between eight and 18 years old from the Albanian, Roma and Serb communities of Kosovo. However, with the tension in the region and uncertainty over Kosovo’s future, the imagery and colours had to avoid any sense of national or ethnic orientation.
The logo features an owl, to symbolise education, inside a neutral-coloured green heart. It will appear on stationery and fundraising packs, and will be rolled out to a website and brochure, which are currently being developed by Alembic.
Jonathan Miller, Alembic creative director, says, ‘We wanted to get the message across to children in a way that was not threatening or anything to do with the government. The identity was to appeal to the orphans of the Balkan conflict who attend the summer schools, yet [it had] to be flexible enough to adopt a more serious tone in a fundraising context.’