Agenda tries to lure anyone for tennis

Agenda Design Associates has been appointed to raise the profile of the Wimbledon Lawn Tennis Museum with a new corporate identity, to help the facility to compete against rival attractions.

Located within the famous Centre Court, the museum contains one of the world’s largest collections of tennis memorabilia.

In addition to a video theatre, it has views over the court. In an effort to spark interest in tennis, the museum features reflections on the current state of the game, as well as historical displays.

The new identity will be applied to all stationery and marketing materials, and to souvenir merchandise. It will be introduced in time for the start of this year’s tournament, which takes place later this month.