422 Manchester has created titles for Channel 4’s latest countdown offering, 100 Worst Britons, which goes on air on Saturday. Billed as a ‘comprehensive rundown of our 100 least favourite Brits’, the show encompasses historical figures, sports stars, and media personalities. Titles were designed and art directed by Gareth Price and Ian Bate, with animation by Owain Street. According to Bate, the title sequence of the show starts with the ‘best of British’ standard, the bulldog, and uses the Union Jack colour scheme to ‘distort’ the faces of those personalities on the list.
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.