422 Manchester creates 100 Worst Britons titles

422 Manchester has created titles for Channel 4’s latest countdown offering, 100 Worst Britons, which goes on air on Saturday. Billed as a ‘comprehensive rundown of our 100 least favourite Brits’, the show encompasses historical figures, sports stars, and media personalities. Titles were designed and art directed by Gareth Price and Ian Bate, with animation by Owain Street. According to Bate, the title sequence of the show starts with the ‘best of British’ standard, the bulldog, and uses the Union Jack colour scheme to ‘distort’ the faces of those personalities on the list.