While your idea of a really perfect night might not involve TV hypnotist Paul McKenna, the celebrity is hoping differently. Last week saw the launch of Perfect Night, a hypnosis machine designed to induce sleep by playing messages from McKenna along with mood music. Those who succumb will be woken the next morning by McKenna’s voice. Design group Opius developed the product for manufacturer Rio in eight weeks.
Designed by Matta, the new consumer facing brand looks to establish a better link between the upper echelons of the sport and its grassroots players.
The visual identity for the climate campaign and research group takes inspiration from the history of letter writing and launches ahead of the 6 May local elections.
Our choice of things to do in the coming month include an insight into Camille Walala’s creative process and an exhibition about the history of sneakers.
Sudō reflects on her career, sustainability and being inspired by “little everyday moments” ahead of an upcoming exhibition at Japan House in London.