Pub chain Wetherspoons has adapted a design icon close to everyone’s heart – the pint glass – to cater for truly dedicated drinkers. The vessel has been expanded to hold an extra half pint. Perfect for when it’s someone else’s round.
Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.