Subway, the US sandwich and salad chain, is reportedly considering revising the design of its in-store menu boards, in a move that could herald other new in-store retail concepts.
The company is believed to be ‘interested’ in talking to designers to look at its menu panel design, as part of a wider research-led initiative.
The existing menus feature graphics and photography that display the entire Subway take-away range, such as US-style subway sandwiches, salads and meal deals.
Subway is currently embarking on an aggressive growth strategy. It plans to invest more than a £150m in opening a further 1500 outlets across the UK and Ireland over the next six years, in a bid to overtake McDonald’s in the UK by 2009. Subway is also hunting for its first UK marketing director to spearhead its plans. It is aiming to make the appointment by October.