Design in 2017 – what will products look like?

As part of our series on the future of design in 2017, Seymourpowell creative director Matthew Cockerill looks at what will happen in product design over the next 12 months.

What do you think 2017 will hold for product design?


2017 has the potential to be an exciting year for wireless audio. The Amazon Echo, Google Home and Apple AirPods have all begun to establish wireless audio platforms, with a focus on voice, audio and music features which will be refined and extended in the market next year.

In design studios around the world I would expect to see a real push to explore new territories based on these platforms to take us somewhere different. It is a chance to explore the future of interactions beyond screens and create valuable use cases with user benefits through enhancing, filtering, augmenting and mining sound.

The ultimate aim will be to deliver unexpected but meaningful audio experiences with new devices, and interactions which go beyond what is currently available. 2017 is shaping up to be a great year of sound.

What was your favourite product design project in 2016?


In terms of design projects, last year I’ve been particularly taken with the work of the New York-based Othr, which produces powerfully elegant designs enabled by some of the latest additive manufacturing technologies.

My personal favourite product is the matte black, 3D printed steel Torq nutcracker by Josh Owen.

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