Time behind Virgin voucher

Edinburgh consultancy Time Design has created literature for Virgin’s latest venture, an incentive voucher scheme.

A new Virgin company, called Virgin Vouchers, was launched last week and offers three denominations of vouchers which companies can buy as rewards or incentives for employees.

Time has designed the voucher format and ten pieces of accompanying literature, including a catalogue detailing products and services which can be bought with the ú20, ú50 and ú100 vouchers.

“We’ve used a rich red which carries through the strong, vibrant Virgin colours,” says a Time spokesman. “But we’ve also incorporated a montage device which themes all the material together and gives the promotion an identity of its own.”

Time was appointed following a credentials pitch against two unnamed London consultancies.