Brand experience as a marketing tool

‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especiall

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‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especially from eastern Europe (Cut The Mustard design director Robin Dunlop); ‘Graphic design will adopt a strong back-to-basics approach’ (Mark Whitehouse).

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