‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especially from eastern Europe (Cut The Mustard design director Robin Dunlop); ‘Graphic design will adopt a strong back-to-basics approach’ (Mark Whitehouse).
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.