‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especially from eastern Europe (Cut The Mustard design director Robin Dunlop); ‘Graphic design will adopt a strong back-to-basics approach’ (Mark Whitehouse).
The health and fitness company, which owns private hospitals and gyms across the UK, has been given a new identity by Handsome Brands to unify its former, “disparate” look.
Full service architecture, design and build company Monument receives new identity based on “building blocks of architectural design”.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by