Brand experience as a marketing tool

‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especiall

‘[In new media], brand experience as a marketing tool will start to come into its own,’ says JHP managing director Steve Collis; ‘Longer hours, lower fees, more pain,’ says Intro creative director Adrian Shaughnessy; more overseas competition, especially from eastern Europe (Cut The Mustard design director Robin Dunlop); ‘Graphic design will adopt a strong back-to-basics approach’ (Mark Whitehouse).

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First look at London Design Fair 2019

Much of the work at this year’s event is underpinned by sustainability, with designs from the likes of Mexico, the UAE and Scandinavia all being featured for their eco-friendly credentials.