Fitch takes Virgin into the money

THE Virgin Group has launched its first financial product, with identity and literature by Rodney Fitch & Company. – The consultancy’s brief was to develop the name and identity for a joint venture between Virgin and Norwich Union.

THE Virgin Group has launched its first financial product, with identity and literature by Rodney Fitch & Company.

The consultancy’s brief was to develop the name and identity for a joint venture between Virgin and Norwich Union. The new operation will be called Virgin Direct Personal Financial Service.

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