Digest

Marksman Design has developed branding for Sinnamon, a premium cider due to be launched next month by FD Brands. Marksman creative and managing director Bharat Parmar says: ‘Cinnamon is traditionally a cold weather product for autumn and winter, while cider is completely the opposite. Therefore, it was a bit of a tough nut to crack, but it was an exciting product which needed a very different approach.’ FD Brands is planning to introduce three more flavoured ciders in the future, which Marksman Design will again be naming and branding.