Landini to give Jurlique a refresh

Premium herbal skincare company, Jurlique, is poised to reveal a new look across its international portfolio of products, spas and flagship stores, designed by Landini Associates.

The Sydney-based studio is working on its international ‘strategic brand platform’, and evolving Jurlique’s retail presence, packaging design and visual identity. Landini is reviewing the company’s store design and revising in-store creative concepts across its flagship and department stores, spas, pharmacies and duty-free outlets.

Landini was appointed to the project after a proposal which ‘suggested we understood their customer and how they felt about the brand and the impact that may have on how the brand needs to behave’, says Mark Landini, creative director.

The Australian company, which produces face, hair and body products, has flagship stores in over 15 countries.