Awards back with Boomerang look

Boomerang Brand Designers has designed communications material for the Laureus World Sports Awards, taking place in Monaco on 13-14 May.

Work includes invitation packages for the awards ceremony, the gala dinner, regatta, golf and tennis tournament, auction and seating cards and VIP passes.

The annual Laureus World Sports Awards celebrates sporting achievement across all major disciplines.

Laureus ‘wanted to keep the look and feel of what it was all about, but have the prestige of the event show through in what we designed’, according to Boom-erang Brand Designers managing director John Vallis.

All the invitations have retained the heraldic elements of the Laureus logo.

The consultancy, which was appointed by Daimler Chrysler in January following a credentials pitch, has held talks about designing for next year’s event, according to Vallis.

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