Dazzle – or just asphyxiate – your colleagues next month, with Progress Packaging’s new range of smelly folders (strawberry flavour pictured). The Aromobinders come ‘impregnated with a scent of your choice’. More outrÃ© varieties include woodsmoke, menthol, cut grass, engine oil and, er, rock pools. Huddersfield-based Progress is no doubt boarding up windows and donning riot gear in preparation for the consumer frenzy of the 1 November launch.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design