Jonathan Ive and Marc Newson launch product design film

Jonathan Ive and Marc Newson last night took to the stage to discuss the future of product design at the UK premiere of new film Objectified in London.



Jonathan Ive and Marc Newson last night took to the stage to discuss the future of product design at the UK premiere of new film Objectified in London.


Helvetica director Gary Hustwit’s second film – in what he claims will be a trilogy – on design, features Ive, Newson, Ideo co-founder Bill Moggridge and former Braun design director Dieter Rams revealing the inspiration behind their most famous products.


Last night at the Chelsea Curzon cinema, SW3, design critic Alice Rawsthorn joined Ive and Newson to discuss issues thrown up by the film.


Newson attacked the use of focus groups in developing products, branding them ‘ridiculous’ and claiming that he lacks faith ‘in consumer’s ability to know what they want’.


‘Democratisation ultimately pollutes design,’ said Newson.


Meanwhile, Ive chose to lampoon designers, claiming to be ‘shocked at how disconnected so many designers are from the object, and end up doing a lousy job.’




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  • Herene Dianalee Gaolo November 30, -0001 at 12:00 am

    Well we are doing a assignment and um im just wondering what was your latest design?? and the other question in our assignment is how do you work? do you work alone? Do you consider the impact of your designs and the environment?If so can you please give me example i really need the answers. Thank you for your help and time.

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