Pearlfisher joins Heinz roster

Heinz has finally announced that it has appointed Pearlfisher to its design roster, almost six months after it initiated a review of its packaging design consultancies.

The consultancy won a highly strategic competitive pitch against groups thought to include Blue Marlin, Brandopus, Springetts and Cowan Design.

The outcome of the babyfood pitch influenced which groups the company would work with going forward as part of its roster.

Pearlfisher will be working with Heinz marketing director Heinz Baby Jane Jeffreys.

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