Holmes & Marchant rebrands Buxton water

The new graphics remove the label’s central water splash in an attempt to make the Buxton name more readable and easier to recognise, according to the consultancy.

Following its appointment last summer after a competitive pitch, Holmes & Marchant was briefed to redesign the entire Buxton Natural Mineral Water range, including the 25cl lunchbox bottle, standard 50cl bottle, the 75cl and 1 litre sports bottles, and the 1.5 and 2 litre bottles and multipacks.

‘We want a clear and bold design that would see us earn the standout we deserve on shelf,’ says Buxton brand owner Nestlé Waters senior brand manager Caroline Juin, who hopes that the new packaging ‘will stay fresh and relevant for many years to come’.

Holmes & Marchant creative director Nick Hanson hopes that the packaging ‘will help the brand to achieve the cut-through it deserves and to communicate the brand essentials: its location in the Peak District and its exceptional natural purity’.