The economy, the upcoming General Election and technological advances make it an ideal time to change approach and take risks, says Stott.
Stott (pictured) will focus on existing background projects while rethinking branding concepts. ’You can’t wrap something up and expect people to buy it just because you call it a brand.
Design is about enrichment rather than just riches,’ he says. NB Studio has no immediate plans to restructure following Stott’s departure.