Dazed & Confused has relaunched its website, with design by its in-house digital team.
Led by digital director Alistair Allen, the youth magazine’s team of three Web designers has created an online newspaper-style site.
‘Cool kids between the ages of 18 and 25 don’t have their own online paper –The Guardian and The Times don’t really cater for that market, so we intend to fill that gap,’ says Allen.
Dazed & Confused’s first website launched two years ago and was also created by the magazine’s in-house team.
‘The old website’s information architecture was somewhat flawed, but we wanted to put a lot more content up online,’ explains Allen.
‘This time, we’ve gone for a basic, highly useable look with minimal design elements and laid it out in a grid format,’ he adds.
The magazine aims to commission a different designer every week to create a masthead for the site, www.dazeddigital.com. The first is by New York-based graphic designer Andy Gilmore.
‘This is mainly about calling in favours from friends, the designers are not getting paid, but they do get their credit on the website,’ says Allen.