Rankin’s Sky Arts poster ads ‘blanket’ six UK cities

Sky Arts will today unveil a poster campaign with photography by Rankin which will cover every advertising space on major streets in six UK cities.

The broadcaster has also announced a call for entries for designers and artists to submit their own work to feature in next year’s Sky Arts Street Galleries campaign.

Different art forms have been represented in the set of commissioned shots for this year’s campaign which show established performers in each field.

London’s Tottenham Court Road, Manchester’s Piccadilly Gardens, Birmingham’s New Street, Edinburgh’s George Street, Newcastle’s Blacklet Street and Liverpool’s Renshaw Street have been selected. 

Every billboard, poster, bus-stop and phone box on these streets has been taken over by the campaign, which Rankin claims is the first co-ordinated ‘art takeover’ of six major cities.

‘We want to encourage people to see art, even in the most unlikely of places,’ says Sky Arts channel director John Cassy.

Designers will have the chance to have their own work feature in Sky Arts Street Gallery 2011. Interested parties are being encouraged to send in a photograph and a description of their work which will be judged by an independent panel, including Rankin. Details can be found at www.skyarts.com/arts.

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