Wally Bath launches a new range of products each year, with entirely new packaging and an overhauled visual identity.
The company initially approached We Are Pure in summer 2010 to make a paid test range for a trade show, on the strength of its website and credentials with health and beauty clients. The consultancy will also work on next year’s range.
David Rogers, owner and creative partner of We Are Pure, says, ‘Each year they launch ten products and then it’s up to us to do what we want depending on what trends are around or what we’ve done for other people – we’ve got free reign on the brief and how we deliver it.’
Rogers adds that We Are Pure is also responsible for suggesting the nature of the outer packaging. The range includes ‘quite dirty, edgy’ packaging for the cosmetics; while the bath and body offer’s packaging is ‘ingredients led – it’s the yummy element’, according to Rogers.
The range launches in October.