The organisation offers support, mentoring, workspace and production facilities to artists, and bekieves in transforming local communities through visual art.
Thompson Brand Partners managing director Nick Ramshaw says the consultancy was brought in six months ago ‘to help the organisation understand what it stood for’.
‘It’s really all about the artists. East Street Arts is a catalyst. They don’t want to take the glory, they want to provide physical and emotional space for artists to develop and fulfill their potential,’ he says.
A white box device represents the physical space which East Street Arts provides. The emotional support it offers is hinted at with fractured light.
New type has been created and a set of guidelines and templates made so that the organisation can roll out the brand quickly and consistently.
Brochures, leaflets, social media feeds, and a marketing campaign for Julianasbike.org.uk have already been created. A website is being designed and corporate materials will follow later in the year.
East Street Arts artistic director John Wakeman says, ‘We always have so much on the go and very little time or resources, and the branding works for whatever we are doing – it’s an easy-to-use toolkit, that works every time.’