Matt Baxter, creative director at Baxter and Bailey, says ‘Quietroom does insightful, creative work with clients from some quite serious sectors: Government, financial and energy for example.
‘Its previous identity didn’t adequately communicate its offer and positioning any more. It was our aim to retain some of the irreverence and fun, which is very much part of its approach, but to help it look more professional and confident within these sectors.’
Baxter and Bailey was appointed to the project following a three-way credentials pitch. Quietroom had already carried out strategic work and Baxter and Bailey was responsible for the brand implementation.
The new identity is rolling out across stationery, printed and digital collateral, signage and templates for in-house use.
A new Quietroom website is launching, designed by Baxter and Bailey working with digital specialist Turned Out Nice Again.
The next stage of the project will see Baxter and Bailey designing the Quietroom Quarterly, an ongoing printed publication which will be available through subscription via the Quietroom website.