The company would not release any further details about the new product, aside from saying that it has been in development for 16 years and worked on by 200 engineers.
The product, which has the codename N223, is pictured in the Dyson studio.
The Verge speculates that the new product might be a robotic vacuum-cleaner, noting that the video shows it from ‘a panoramic robot’s eye view as scientists tinker with its parts and smaller bots buzz past at floor level’.
Earlier this year Dyson invested £5 million into funding a joint robotics lab with Imperial College London to develop ‘intelligent domestic robots’ that can see.
Sir James Dyson said at the time, ‘Robots still lack understanding; seeing and thinking in the way we do. Mastering this will make our lives easier and lead to previously unthinkable technologies.’
A recent patent application suggested that Dyson might also be working on a ‘silent’ hairdryer, while the company’s most recent innovations include the DC49 Ball vacuum cleaner, claimed to be its smallest, quietest vacuum cleaner yet, and the Dyson Airblade Tap, a combined tap and hand-dryer.