Creative Survey 2009

Eagle Clean website featuring the cleaning company’s logo

One big ambition

Becoming ‘the best creative agency in the world’ may sound like an unattainable goal, but its sheer ambition is key to The Partners’ success. Greg Quinton
considers the nature of inspiration as he looks back over his consultancy’s route


Pure inspiration

When we asked six top design practitioners to present their creative heroes, the range of genres they picked was refreshingly diverse, from beautifully timeless seating to Italian museum architecture, CG Jung’s work and some eclectic 1960s book covers

Merseyside Police campaign, by Origin

Blurring borders

With design consultancies and ad agencies frequently crossing over into each other’s domains, the distinction between the two is becoming ever fuzzier. It’s all about finding the perfect configuration for thriving in this intermediate terrain, as Clare Dowdy discovers

Points of interest

Far from reflecting the effects of the recession, our annual round-up shows an industry in good health creatively. Long-term client relationships and a focus on local projects have paid off for UK groups, while digital and service design continue to make inroads on all sectors. Lynda Relph-Knight reports

Recycled Christmas cards

Victory parade

So what was the best work really like this year? Here’s your chance to take stock. Suzanne Hinchliffe presents a selection of award-winning projects, ranging from new UK coin designs to Harrods airport store interiors, an ingenious point-of-sale campaign and a dazzling, super-slim table

The Brompton bike, created by in-house designer Andrew Ritchie

Home brews

The often neglected in-house design sector accounts for a large – and often very successful – proportion of all UK work, with a fair share of accolade-winning brilliance to boot. Lynda Relph-Knight looks back over some of the past year’s top projects

Nicolas Roope, Poke

Uncharted terrain

Spotting award-winning interaction design can be tricky because of the genre’s sheer newness – we still lack ‘a popular sensibility’ for it. But we will move closer to establishing a common standard if we avoid being so seduced by the wow-factor, argues Mike Exon

Creative weaving

Do design courses need to be structured differently? Glenn Tutssel thinks so, and he argues that rather than producing specialists early on, art colleges should concentrate on turning out graduates who are adept at using a range of creative skills

Latest articles