The consultancy was appointed following a three-way paid creative pitch in November 2008.
Andrew Zulver, design director of Zulver & Co, says, ‘During the pitching process I think they knew that we really understood them.’
A full strategic review of the practice was carried out before work began on updating and crafting a new logotype and visual language.
This developed into a series of opposite pairings, such as imaginative/grounded and challenging/respectful, which the consultancy says reflects the architect’s broad range of skills.
The logotype, pairings and new colour palette are being implemented across stationery, templates, signage, marketing collateral and website, which goes live today.
Zulver & Co is currently working on a book celebrating Austin-Smith Lord’s 60 years of practice. The book is due for release next year.