Code was appointed as the Chester Zoo’s digital partner in 2010 following a pitch and tasked with bringing the new brand into its website, adding functionality to target a family audience.
Online marketing manager at Chester Zoo Simon Hacking says the new design offers ‘flexibility for campaigns’ and emphasises ‘key messages, seasonal events and news.’
Over 1000 pages of content have been organised, better links to social media channels provided and an online shop developed offering tickets, gifts, experiences, merchandise, membership, and animal adoptions.
The site went live this morning and Code is now working on a mobile version and an app which will launch later in the year.
The website launch completes the roll out of the new brand. Commenting on this, the zoo’s managing director Barbara Smith says, ‘It incorporates our very own newly created illustrated font and deliberately moves away from a corporate look to instead reflect the real personality of the zoo. It gives us a completely distinctive visual identity and allows us to communicate a conservation message in a compelling way.’