The new branding has been developed by the Landor San Francisco office.
In both identities the DC element has been given what DC Entertainment calls a ‘peel effect’ – placing the D over the C, with a page-like reveal.
Nicolas Apariacio, executive creative director at Landor San Francisco, says the new identity is ‘dynamic and provocative’ and forms a ‘living expression which changes and adapts to the characters, story-lines and ways fans are consuming content.’
He adds, ‘The new identity is built for the digital age, and can easily be animated and customised to take full advantage of the interactivity offered across all media platforms.’
A roll-out will begin in March with new identities appearing on comic books, graphic novels and websites before DC Entertainment products are updated, including, film, television, interactive games and merchandise.