Design4retail works on revived Kwiksave brand

Costcutter Supermarkets Group has turned to Design4retail for the branding of its new Kwiksave convenience stores and two other store formats.

Kwiksave identity

The Kwiksave name has been acquired by Costcutter and will be relaunched alongside a new MyCostcutter premium store and a tweaked Costcutter brand.

The new Kwiksave identity ‘hints at the original colours and conveys a core value message, while creating instant recognisability and a brand feel that customers can truly resonate with,’ says Costcutter.

myCoscutter store
myCoscutter store

Design4retail retail design manager Greg Dove says the consultancy has been working with Costcutter ‘for around a year,’ first looking at its core Costcutter brand, ‘where we’ve revamped the existing white fascia,’ he says.

The consultancy won a three-way pitch in 2011 and are on a retainer with Costcutter which has recently been reviewed and extended ‘for at least another year,’ according to Dove.

Dove adds, ‘MyCostcutter is very sleek with a clean black and lime green finish and the Kwiksave design is very budget orientated with no frills’.

myCoscutter store

Design4retail has commissioned photography for applied store graphics which will be used in the Costcutter and MyCostcutter stores. The Kwiksave stores will use stock photography, according to Dove.

The new brands will be applied to signage and wayfinding in stores, and  uniforms.

Store launches are expected in April, according to a Costcutter spokesman who says some of the Kwiksave and myCostcutter stores  ‘will be converted from our own estate and some will be new retailers.’

Hide Comments (4)Show Comments (4)
  • L November 30, -0001 at 12:00 am

    Nice black casket…
    Excellent competitor for The Co-operative funeral care.

  • Mat Skitt November 30, -0001 at 12:00 am

    Is it just me or is that basket either too small or off centre?

  • mark whatham November 30, -0001 at 12:00 am

    Definitely not centered… on purpose?

  • Elle November 30, -0001 at 12:00 am

    Oh dear, defo not in line, or an optical illusion….
    I remember kiwksave in litchfield it had a nightclub above which the locals called the kiwksave RAVE !!

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