Well now Fallon’s head of design Pete Lewis and its creative account planner Joe Hedinger have, spurred by the inspiration of a ‘a long thin magazine’ on a trip to Berlin, which Lewis says ‘was quite interesting but looked like a lot of effort.’
Lewis proposed bookmark project Dog Ear, something ‘short and to the point – without thinking about it too much,’ he says.
The bookmark magazine is printed and folded to create 10 sides and Lewis says it is ‘designed within the limitations of cost and so it will fit inside a book. A bit of fun really.’
Submissions are made through the website www.dogear.co.uk/ and when 30 have been received, the top ten are printed.
Issue two is garnering contributions and will soon be found in stockists including Islington Central Library, Magma in Clerkenwell and Manchester, and Herne Hill Books.