Kenneth Grange and David Adjaye on collaboration

The Society for Environmental Graphic Design is bringing an impressive host of speakers to London for its 2012 International Symposium.

Kenneth Grange
Kenneth Grange

Headlining the event are Kenneth Grange and architect David Adjaye, and other speakers include Malcolm Garrett, Paul Traynor from Light Bureau and Victoria & Albert Museum director of design Moira Gemmill.

The SEGD is a global network which focuses on graphic design in the built environment and the theme for this year’s symposium will be exploring how innovation and collaboration are changing design.

Cybelle Jones, principal at US consultancy Gallagher & Associates and co-chair of the symposium, says, ‘Design teams are working across continents, cultures, languages and disciplines. But there can be downsides to collaboration: unwieldy project teams, communication challenges and dilution of design intent.

‘Is design better and stronger created with one singular vision, or should it be democratic – bringing together diverse talents, expertise and perspectives in a combined vision?’

The SEGD 2012 International Symposium takes place at the V&A, Cromwell Road, London SW7 in London on 27 April. For more information visit www.segd.org.

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