Appointed through a creative pitch last summer, Wonder Associates was tasked with communicating the move, ‘engaging visitors, families and cultural tourists’ according to consultancy founder and client services director Lisa Gardiner.
A home-page gives an at-a-glance perspective of news, views and what’s on, plus a countdown to the opening and user-generated content pooling related facts and stories canvassed online.
‘Most museums are about what has happened, but a big part of The National Football Museum is what is happening in football today. In phase two there’ll be a lot more interaction with debate around this – and interaction with collections. But at the moment we’re just trying to start the conversation,’ says Gardiner.
A sample of content currently sits in the What’s On section which will feature exhibitions, interactives and events.
The site will become increasingly content rich to reflect the museum collections – the FIFA collection and Hall of Fame, celebrating managers, players and teams.
Music’s identity for the museum has been incorporated into the site but Gardiner says elsewhere, ‘We largely had free reign to develop the digital look and feel.’